It is exciting to start a business. Many businesses start as a home enterprise because there are very few overheads. Once profits increase, the owner can move into a brick and mortar building if they want. But before any of that happens, we have to have a marketing plan to get things going. And that can be scary.
What scares people about marketing? One thing that I find scary is the amount of knowledge needed to make it work. When people start talking about niche marketing, test markets, opt-ins, and email marketing, I begin to quiver. What does all this mean?