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an eclectic collection of interesting information about health, work, money and life style.

Internet marketing

Never Neglect the Importance of Email Marketing

Email marketing is often the single most important marketing effort an internet based business uses. It is an essential aspect of any marketing campaign. Bath and Body Works recognized the importance of this marketing tool and set a goal to create the largest retail customer database ever. How’d they do it? They offered coupons for a free lip gloss, to be emailed to the customer, in exchange for their email address. The result…ten million names worth an estimated $18 a piece.

What Do I Do When My Email Is Ignored?

The Internet age is great, with video conferencing and sending emails back and forth. However one of the most annoying things in this age is when an email is sent to someone who does not reply. When there is no reply to a business email, it can be extremely frustrating and annoying. Believe it or not, it doesn't mean you're being ignored. Sometimes it’s just a way of saying “I'm extremely busy and I'll get back to you when I can.”

That leaves the burning question of what to do about it? Ignore that business contact? Absolutely not.

Marketing Makes Me Crazy

The big question concerning starting a business, besides what you will sell, is how you will market what you are selling. Marketing is the way that business owners turn their products and services into the “need to know” name in the business. Learning marketing takes a serious effort and the sheer volume of information available can be overwhelming.

All of the aspects of marketing these days that are available can have your head spinning in no time. What do you do first? What is the best kind of marketing for your business? How do I go about niche marketing?

Marketing Mojo

The term “mojo” can mean different things to different people. For some, it means being “in the swing of things” or on top of their game. When a business owner has marketing mojo, they are on top of their marketing efforts and are having fun with them.

Having this mojo is very desirable. When a business owner is having fun with their marketing, it won’t seem like a chore at all.

5 Reasons Marketing Should Be a Business Priority

Small business owners wear many hats. They are often the accountant, receptionist, secretary, repairperson, and much more. They multitask like there's no tomorrow, tackling administrative, sales, and all sorts of other functions. Even if they hire employees or contractors to handle some of these things, they still have a lot to do. So it's easy to forget about marketing.

Why and How to Outsource Your Article Submission

Writing useful content is a great way to increase your business income. However, writing and submitting articles takes time. It may be time that you don’t have available. Here are options for outsourcing your article submissions.

There are a few tricks to writing articles. For the person who wants to use content to draw attention to their business, getting as many articles written in the shortest possible time is the goal. One way to accomplish that is through variations on a theme.

Marketing for Free

One of the major costs of business start-up is advertising. No one will buy your product if they don’t know that you exist. But, marketing takes money, right? Yes it does usually, but if your funds are limited, you can find ways to get started without spending too many pennies. You can do marketing for free.

What Are Link Backs?

Search engine optimization is constantly evolving. Some of the things that were of great importance to search engines just a few years ago, such as keyword tags, are now almost completely obsolete. But there's one component of search engine optimization that is unlikely to become irrelevant, and that is the incoming link.

Ten Things an Intern Can Do for You in Your Internet Marketing Business

The term "internship" brings to mind images of a young college student making copies, digging through filing cabinets, and sending faxes. While this is the case with some companies, there are many more things an intern can do. If you have an Internet marketing business, an intern can be a great asset.

There are lots of things you can hire an intern to do that will help you out and provide a learning experience for him at the same time. Here are ten projects that are great for Internet marketing interns:

Does Paying for Lead Lists Work?

Various people in professions such as direct sales and network marketing depend on leads. These leads may come from many sources, including their own advertising. Some people do choose to buy leads from outside companies, and new people who come into these types of businesses wonder if they should buy leads, too.