Marketing Makes Me Crazy

The big question concerning starting a business, besides what you will sell, is how you will market what you are selling. Marketing is the way that business owners turn their products and services into the “need to know” name in the business. Learning marketing takes a serious effort and the sheer volume of information available can be overwhelming.

All of the aspects of marketing these days that are available can have your head spinning in no time. What do you do first? What is the best kind of marketing for your business? How do I go about niche marketing?

It seems that the more you read, the more questions you have. When are the answers supposed to come? Marketing can be intimidating when you are just starting out and it is all a bunch of foreign concepts.

What is the first thing you think of letting people know about your business? Take an ad out in the local newspaper. Well, you can take out ads on the Internet too. Advertise on another person’s website. By using an affiliate program, they will advertise on your site as well.

An affiliate program is a type of marketing. There is strategy to finding the right websites to advertise on and who to engage in an affiliate program with. This can be learned on the Internet or from a book.

Then there is the whole thing with keywords. Keywords work to increase your ranking in searches conducted by search engines. Learning how to do that will increase your visibility. If your head isn’t spinning enough, you can pay for programs that tell you how to do this to increase your rank. They also talk about registering with search engines.

Do you write? If you have a way with words, you can parlay that into another marketing area. Good web content on your website will keep people coming back to read what you have to say. But that content can be read and turned into a podcast or filmed and turned into a video to be marketed.

To do all of this, you need to read some more. It seems like everyone knows the strategies but you. In fact, they had to read and ask questions and learn just like you do. There is no shortcut to learning marketing. Everything that you learn builds on everything else.

One way to not go so crazy is to learn one area and learn it well. From a brief description of each marketing strategy you can judge if it is right for you to start. After you've gained confidence with one strategy, begin on another and another. Taking marketing one step at a time is a great way to accomplish what you want to do with your business without losing your head.