The first step to a successful business is to target your audience. As a business owner, you may think you need to have wide market appeal to be successful, but, in the real world, your chances of success increase when you limit your market.
Let’s look at cookbooks for example. Martha Stewart was a caterer who wrote a cookbook and created an empire of domesticity. She is well-known for creating lavish, gourmet meals from scratch. If she was making soup and biscuits, she would make the biscuits from scratch.