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Words are key when building a web site

Keywords are the terms people enter on search engine boxes to find the information they want. Most people find sites through a search, so it is important to use the exact same words people are searching for in your site. If a site talks about how to reduce abdominal fat and people are searching for ways to reduce their belly fat, chances are not many people will find that site.

Try first to learn which words people are using to search for the concept you are building that site around. Best, try to find what people are searching for, and if you find something people are searching about on the Internet and not finding it, you have a winner: a group with a problem, searching for a solution and not finding it yet. Provide that solution and you will have loyal customers.

Still, you'll have to evaluate if that group is large enough to make worth your while. Start by using Wordtracker free keyword tool to generate a list of up to 100 keywords and estimate the search volume they generate -the more searches, the better. Although search volume on its own is not enough. Ideally, you want to find terms with high search volume and low competition. Of course, when using their paid tool, you can also estimate the competition -number of pages that have that particular keyword- for each search word. Happily, they offer a free trial period you can use to check if this is the right tool for you.