Drive Traffic to Your Site with Pay Per Click

What is pay per click, and how can it help you to drive revenue? Pay per click is a form of online advertising. To many online business owners the thought of pay per click is daunting but it really doesn’t have to be. With a basic guidelines and a little practice you too can use this as an extremely effective method of driving targeted traffic to your website.

The key to effective pay per click marketing is to choose niche keywords and keyword phrases. For example if you have a diet site and try to target the keyword “diet” in your campaign not only will you have to pay a fortune with other competitors to gain the top spot (this is usually the first three listings on the first page for the keyword your prospect is typing) you will also not get targeted traffic. After all someone typing in “diet” could be looking for all sorts of things.

By finding niche keywords that people are looking for specifically you will pay less and get highly targeted traffic too. Most pay per click providers give you many tracking and keyword tools to help you make this job easier. You can also look at a tool like Word Tracker which will take the mystery out of keywords and help you build a targeted list of keywords.

The beauty of pay per click marketing is that you can also gain instant traffic. You can be set up and driving traffic to your site within just 15 minutes! It is truly an instant method of reaching a high percentage of online users.

As with any form of marketing, it is key to define your target market and also strategy before investing in pay per click. For example, if you have a large general website about health and fitness you won’t necessarily want to set up a pay per click campaign and send people to your main page. To be truly effective you want to send people to a specific page.

This would be a page for a specific product where you list all the benefits of your product without other distractions or you can send your visitors to a sign up page where they can receive a free report and add them to your email list.

The key is to be as efficient with your pay per click camapaign as possible. Make your money work for you long term rather than short term. If you send someone to a sign up page and you grab their email address this means you can communicate with that person long term and eventually make a sale. You can also sell your product in the free report that they will receive once they sign up to your email list.

If you send a person to a highly effective sales page this is also a good strategy. The key here is to track your results and ensure your sales page is converting well. You may want to play around with a few key areas such as the headline of your page or the price of your product and track your sales.

As with anything new, pay per click will take a little time and effort to learn. A good source for getting started is Perry Marshall’s Google Adwords book. This will give you an excellent starting point but to really master pay per click you just need to get in there and “do it” – there is truly no substitute for hands-on experience when it comes to pay per click marketing.