Content Tips

Content is a relatively simple and inexpensive way to generate more exposure for your business. Take advantage.

• Informative and helpful content helps you establish your expertise and credibility with your audience.
• Content is a great relationship builder between you and your readers, subscribers and customers. Nurture that.
• Plan your content topics ahead of time. Writing is much easier when you know what you''re going to write about.
• Content should always have a purpose and each piece may have a different purpose. Do you want to achieve great goodwill or do you want your content to be shared? Or do you want readers to sign up for your mailing list or buy a product?
• Some common types of content include articles, blog posts, special reports or white papers and ebooks.
• Think outside the box with useful content: worksheets, checklists, [glossaries, fill-in-the-blanks] and spreadsheets.
• Content is more than just the written word. Think audio recordings, videos, webinars and screen capture video.
• Product-focused content often boasts good conversions, including product FAQs, reviews, profiles and comparisons.
• Go visual with content. Try flowcharts, mindmaps and infographics.
• An effective content planning document might include the following: topics, who will be writing, when the project is due, where will it be published, what product will it promote and a checklist to indicate when the tasks are done.
• When it comes to content, go for conversion over popularity. While it’s nice to have people sharing and loving your content, if the content doesn’t meet your business objective, it’s not going to help you grow your business.
• Shape your content around your product promotions. Informative content warms your readers up for the sale.
• Not sure what to write about or don''t have time? Private label rights (PLR) content is an inexpensive way to get ready-made content.
• When it comes to content, just write, write, write. Edit later.
• Readily ask your readers and customers questions, so you can create content and products according to their needs.
• Connect with your fellow content site owners. Swap guest articles or posts.
• Private label rights (PLR) content saves time and money. Edit, brand, monetize and publish. It’s that simple.
• Not sure what content to publish? Ask your ghostwriter if he or she can brainstorm topics.
• Product-based reviews, comparisons and demonstrations can generate targeted buyer traffic to your website. Write some today.
• Case studies make great content. Talk to your clients and discuss their results. It helps them and helps you grow your business as well.
• Keep a notepad (paper or digital) ready for content ideas…any time or any place.
• Going on Vacation? Share some of your most popular content with your readers while you’re away.
• Not sure what to write about? Scan headlines at your favorite news website.
• Search Amazon for popular products. Write reviews and product comparisons for extra buying traffic.
• Make your content more useful with worksheets, checklists, spreadsheets and more.
• Statistics and quotations can add credibility to your content. Do some research before publishing.
• Not sure what to write about? Find a YouTube video, embed it in your website and comment.
• Creating “how to” content? Screenshots and photos can make all the difference in understanding for your readers.
• Make PLR uniquely yours with examples and your own experience. No need to rewrite the whole thing.
• Sometimes making your audience laugh is enough. Have some fun with your content.
• Offer your content in multiple formats, where appropriate. Audio, video and more.
• Transcribe your audio and video. Your readers will thank you and you’ll have more written content to reuse and repurpose.
• Repurpose your transcriptions into ebooks, workbooks, study guides and more.
• Inspired while driving? Pull over to the side and turn on your mobile phone’s recorder. Then talk away!
• Not sure what to write about? Scan your RSS reader headlines to get inspiration.
• Top 5, 10 and 20 lists make great topics that your readers will often readily share.
• Waiting at the doctor’s office or when your kids are finishing soccer practice is a great time to jot down content ideas.
• Not really enthusiastic about your niche? Hire a writer who is.
• Not sure what to write about? Interview someone instead.
• Plan your seasonal content ahead of time. Plan your topics and research products to promote, so you’re ready to roll.
• Got an info product just about ready to sell, but have a few gaps to fill? PLR is ready-to-go and might just do the trick.
• Not sure what to write about? Find some older popular topics and expand.
• An easy content idea. Create a handy resource list that will be a useful reference for your readers.
• Glowing product reviews will be met with skepticism. Be honest to bolster your reputation and sell more products.
• Stories make great content. Tell a story today.
• Publish content with visual appeal. Use short sentences, paragraphs and remember that subheads and bullet points are your friends.
• Your personality is often more important than what your content actually says.
• Edit your copy by removing unnecessary words. Keep it simple.
• Persuasive writing isn’t just for sales pages. Be confident in all the content you write and guide your reader to the right solutions.