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Content Marketing

This strategy works very well on Internet.

This approach is used as a marketing strategy by large companies.

  1. Find a niche.
  2. Create content.
  3. Attract traffic.
  4. Present your offer
  5. Get some profit.

Find Your Niche, Identify Your Audience

No one can be everything to all. So the first step is to focus in a specific topic. If you are an expert on something, it is very likely there are people interested in hearing what you have to say about it. If you don't consider yourself an expert in anything, surely there is something you would like very much to learn about, and other people could accompany you in that journey.

There is a caveat, first you need to make sure that there are enough people interested in what you are going to talk about that it is possible to make worthwhile the time you are going to dedicate. And it you try to choose a topic not so popular, but there will be still enough people interested, you will face less competition.

Create Content

Now you need to produce some information that will be of interest to you target audience. Content can take the shape or articles, images, audio, or video, any media used to pass information.

You need to set up a schedule, as well, because it is very difficult to conquer with the first piece. If you publish relevant, interesting information consistently, people will get to trust what you say and follow your advice.

Get Traffic, Get An Audience

With so much information on the Internet, you will have to make sure people can find yours. There are a number of strategies to make your information known and attract visitors, from SEO (Search Engine Optimization) to paid advertising.

Make An Offer, Call For Action

If you want to get some moeny from the content you ar publishing, you will need to guide your visitors to the right place and ask them to take an action. Which action? That depends on your plan to make a profit.

Profit From Your Content

You can sell your own product or promote affiliate products, Some content marketers don't sell anything and just make money by displaying adverts.

Start By Blogging

One of the problems of content marketing is that you depend on a media platform and you need to be able to manage yourself. If it is artkicles ou publish, you would need a website. Either you build the site yourself or you will need to pay someone to do it for you. Blogs are a type of website, or a way to distribute content, and there are some blogging platforms which are free. Yes, not only using one of those blogging platforms will give you hands on experience about being online, it is something you can start with a very small initial investment, as well.

Blogging is easy to do, there are free blog accounts in many places. You can start and test topics without spending any money.

  • Many of the actions about promoting and adding content to a blog are very similar to promoting and maintaining a web site. Blogging will let you hone those marketing and management skills.
  • Studying and changing the templates will let you practice that HTML you are learning and some web master skills you need to maintain a site.
  • You can start straight away with no special knowledge. If you can use electronic mail, you can blog.

Your effort will not be wasted, as you can channel the traffic from your blog to you site later. What's more, you'll be able to host the blog on site when you build it. Blogger, Tumblr, or WordPress, the most popular blogging platforms. WorrdPress is probably the most popular blogging engine or CMS for site blogs.

Blogs are considered social media and have the advantage, for instance, of builiding RSS feeds for you. This lets you share your posts with other like minded people as they can subscribe to your feed easily.

Even established sites benefit from having a blog as the mean to convey brief news, short articles and other pieces of information.