Your sales copy

Tell a story, leading your visitors seamlessly through your sales process, and write attention-grabbing words that call to their deep desires and fears.

The headline is the MOST IMPORTANT part of your sales copy. Any web site only has a few seconds to grab the attention of visitors and it is your headline that will make them stay. It should be compelling and tell them you have the perfect solution to their problem.

The lead should reinforce the message on the headline and state the benefits of your web site.

Both your web copy or printed marketing material should be benefit driven. Your customers want to find solutions to their problems; they ae interested in how good your web site is or how good you are only in the measure it helps them solve their problem. Only talk about you or your web site to establish credibility and prove you are the right person to solve that problem and your web site is the right place to be.