Solo Ads Explained

Some marketers swear by solo ads as a way to get new business. Others claim that they're ineffective. Still others have never even heard of them.

;!''more'':If you fit into that last group, here are the basics. Solo ads are advertisement emails sent out to subscribers of newsletters or members of groups. They advertise one company or product only. Used correctly, they can be very effective. It is important to find the right list to send them to and to write them in a way that grabs the reader's attention and makes them receptive to their message.

Why Should I Make Solo Ads Available To Affiliates?

Many affiliate marketers have their own newsletters or mailing lists. The best ones are informative and have a large number of subscribers. They can send solo ads with their affiliate links and your message out to their subscribers to promote products or services. As email newsletter publishers they will have a feel for what works for their audience, so they will know which solo ad will be the most effective and when to send it to their subscribers for maximum results.

Those who do not have their own mailing lists can pay another newsletter publisher to send ads with their affiliate links to that list. When affiliates take the time to find a newsletter with a large subscriber base and high response rate, a well-written solo ad has the potential to earn them lots of commissions. These ads can be purchased relatively inexpensively, giving a great return on investment.

How To Write an Effective Solo Ad?

One of the most important things in a solo ad, and perhaps THE most important, is its title. Many newsletter subscribers view solo ads as a necessary evil and it is vital to grab their attention if you don't want to be ignored. The title of the email is the first thing they will see, and they may delete the email without even reading it if the title doesn't appeal to them. Take the time to come up with a short, catchy title that lets the reader know what you are talking about.

The body of the ad often does not concentrate on sales at all. Many of the most effective solo ads simply tell a story. That story should relate to what you are trying to sell or get leads for. Some may or may not choose to highlight that in the ad. Begin discussing a problem that the products solve, for example. Then when it comes to the part to introduce the product, say something like "Click here for the rest of the story."

Providing affiliates with solo ads gives them another way to promote the products or services. Those with mailing lists of their own can send them to their subscribers. Those who do not have mailing lists can pay other list owners to send them out. If the ad is written well and sent to the right people, the affiliate will get results.