Benefits of Providing Audio Recordings and Transcripts of Teleconferences

Having a teleconference provides a number of benefits, both to business owners and their customers or prospects. It gives them an interactive environment in which to discuss business matters and propositions, and it can be a great way to make sales. These types of conferences are also more accessible than traditional conferences because there is no travel required to attend.

But the fact that teleconferences can be attended from the comfort of one's own home doesn't mean that everyone who should or wants to be there will. People have busy schedules, and there will always be someone who, as much as she would like to, just can't call or log in at the time of the conference. We can compensate for this by making available audio recordings and transcripts of our teleconferences. Here are some reasons why you might want to consider providing recordings and transcripts:

* For conferences designed to sell or recruit, a recording or transcript can serve the same purpose as the conference. Even if someone couldn't be there, if he is interested enough to obtain a recording or transcript, chances are he is a qualified prospect. There is also a chance that he will be sold just by listening to or reading what he missed. If not, he may be intrigued enough to participate in a future teleconference.

* For conferences with business associates, a recording or transcript can keep those who couldn't attend in the loop. If the conference pertains to a project the person is working on, he can utilize the information from it to do his work. For those who were there, it gives them an easy reference to turn to if they need information given during the conference at a later date.

* Those who were not aware of your teleconference but find out about it at a later date can read the transcript or listen to the audio. This could pique their interest and give them an incentive to purchase from you or request more information.

* Posting transcripts on your website gives you more content, and another page to be indexed by the search engines. That means the potential for more visitors to your site. And if your transcript contains plenty of relevant keywords, the visitors will probably be interested in what you have to offer.

Teleconferences are great for those who are able to attend, but you don't have to leave those who couldn't make it or didn't know about it ahead of time out in the cold. Making transcripts and audio recordings of your teleconferences available on your website can increase traffic and extend the reach of the event. It gives your teleconference greater results with a minimal amount of effort.