The Internet and How It Works

In one sense, detailing the statement in the title would require at least a book. In another sense, it can''t be fully explained at all, since there''s no central authority that designs or implements the highly distributed entity called The Internet.

But the basics can certainly be outlined, simply and briefly. And it''s in the interest of any novice web site owner to have some idea of how their tree fits into that gigantic forest, full of complex paths, that is called the Internet.

Copywriting for beginners

How often have you seen advertisements promising that you can ''Give up your job and earns hundreds of $$$$ for a couple of hours work each day''? If you believe these ads, you can earn thousands of dollars every week, working a few hours on your kitchen table each day. I don''t blame you for being skeptical!

Your sales copy

Tell a story, leading your visitors seamlessly through your sales process, and write attention-grabbing words that call to their deep desires and fears.

The headline is the MOST IMPORTANT part of your sales copy. Any web site only has a few seconds to grab the attention of visitors and it is your headline that will make them stay. It should be compelling and tell them you have the perfect solution to their problem.

The lead should reinforce the message on the headline and state the benefits of your web site.

Words are key when building a web site

Keywords are the terms people enter on search engine boxes to find the information they want. Most people find sites through a search, so it is important to use the exact same words people are searching for in your site. If a site talks about how to reduce abdominal fat and people are searching for ways to reduce their belly fat, chances are not many people will find that site.

Learning HTML and other web skills

If you find boring learning on your own, try the Virtual University, not free but reasonably priced. You will find courses like "Web Page Design for Beginners," "Enhance Your Web Site," "Introduction to CSS," "Javascript for Beginners," or "Introduction to Perl."

Software tools for building a web site

If you are considering building a web site all by yourself, you will definitely want to take a close look at HTML editors. Everyone knows that one can edit HTML with a simple tool like Notepad, however a more sophisticated editor is the secret to productivity. Some editors are as easy to use as a word processor and one can design and build a web page with little knowledge of HTML. You can start working while you learn.

Learn basic HTML

If you are thinking of an Internet business and building a website, learning basic HTML is a first step that will save you many hours of frustration later. Start from day one, whatever activity you do online, understanding HTML is really a plus.

Although it is true there is software you can use to build a site without needing to know any code at all, it''s actually helpful if you at least understand the basics of HTML.