Rewriting PLR Articles

Buying packets of articles on subjects relating to our business is a good way to beef up the content on our sites and increase our business. PLR articles are popular because they provide that content in bulk for use whenever we need it. However, in order to get the most out of your article packets, consider rewriting them.

PLR stands for “private label rights". A customer purchases a pack of articles on a particular subject. Those articles can be used as is and marketed as your own professional content. These articles can be helpful in providing much needed research for you on particular subjects. Someone else has already done the work and you get to reap the benefits.

One drawback to this is that these same articles can be purchased by any number of other people looking to maximize their usefulness. There goes your originality out the window. The key to getting a return on these types of articles is the way that they are reworked.

It could be more detrimental to your business to market the articles as they are. Search engines will kick out your site for duplicate content. Only one website will be ranked higher than the others and chances are it won’t be yours if there are already twenty other websites using the same content.

The beauty of PLR articles is that they can be reused as many times as you want. The trick is to rewrite them in such a way that they are useful to others. Now, perhaps the prospect of rewriting doesn’t sound very appealing, but it doesn’t take much to turn one article into something different from what it was.

The first thing you can do is to personalize the articles. Do they deal with an area where you have personal experience? Use that experience by adding a personal anecdote or little snippet from your life to add more of an impact to the article. Customers like to know that the writer of the content is a real person who can relate to where they are coming from.

If you are writing about grilling food, add some of your own tips for expert techniques. Knowing that it has been tried will give someone more incentive to use the same tip to their advantage. Now they are hooked and will return to your site again and again for more advice and to take advantage of your products and/or services.

An easier way to rewrite PLR articles is to purchase a free PLR program that will rewrite the content for you. All you have to do is copy and paste the body of the text into the program and it will take it from there. The finished product can be sold as new content to sites paying for articles. The same article can be rewritten two or three times and sold to a different place. PLR articles are a rich resource to enhance your business.